We did it. I just read it in the Chicago Star-Telegram: kids think food tastes better just by virtue of being wrapped in a McDonald's wrapper. It feels great.
According to the study, kids felt carrots and milk tasted better when in McDonald's containers, and didn't like our burgers as much when not packaged with our brand. Though the official line is that this is bad for the youth of America, behind closed doors, we're all doing the Tiger Woods "I just hit a birdie on the 18th to secure another major" pump fist.
This is what you live for.
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