1967. Not a bad year at all. Much better than 1968, if you ask most folks. I personally wasn't around then, and there was a good reason for that: my raison d'etre had not been created. The Big Mac.
The Big Mac, beyond being perfect as a burger, did more for fast food than any other invention, other than maybe the drive-thru. It is difficult to imagine myself, or my fellow McDonaldland citizens, including Ron Gorske, existing without it. It's also difficult to imagine Burger King, Wendy's, or Taco Bell having anywhere near the kind of success they've had without these two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun.
In order to boost lagging car sales, GM invented a sense of patriotism around their brand, that, though moot due to the fact Chevys are now built in Mexico, caused many Americans to buy their cars over Toyotas or Hondas, which are built here. The reality is that the Big Mac, not the Chevy, is America in all its glorious, yet raunchy self. Toby Keith and Lee Greenwood can write all the songs they want, but nothing will ever tell the world America's story-- even better tell us America's story-- than that edible slice of Americana.
Go out an buy a Big Mac today, and know that that's what America is supposed to taste like.
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