After the success of the King's underground marketing campaign, Ronald's gotten nervous. He's afraid we'll lose the Superfan, i.e. the 18-28 male demographic that eats Kit-Kats for lunch.
The problem here is two-fold. First, I should be the McDonald's answer to the King. With my stints on Conan and with the dude from Cobra Starship saying I was in his band, people still dig me. Unfortunately I'm unavailable due to the horrible Sid and Marty Kroft settlement. If McDonald's uses me in an official advertising capacity, they're done.
The second problem is that we aren't after the Superfans. They'll come to us regardless. We need the rest of them. We need the kids whose parents don't have time to cook dinner. We need the worker with a short lunch hour whose got no other option. We need the family coming home from a road trip whose stopping in to grab something to eat that's quick and right off the highway.
I brought up my concerns to Ronald and he laughed.
"You just don't get it, do you, Mayor?"
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